The role of social marketing in achieving the planet sustainable development goals (SDGs)
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http://hdl.handle.net/10045/136778
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor | Marketing | es_ES |
| dc.contributor.author | Rodríguez-Sánchez, Carla | - |
| dc.contributor.other | Universidad de Alicante. Departamento de Marketing | es_ES |
| dc.date.accessioned | 2023-08-28T11:38:20Z | - |
| dc.date.available | 2023-08-28T11:38:20Z | - |
| dc.date.issued | 2023-08-02 | - |
| dc.identifier.citation | International Review on Public and Nonprofit Marketing. 2023, 20: 559-571. https://doi.org/10.1007/s12208-023-00385-3 | es_ES |
| dc.identifier.issn | 1865-1992 | - |
| dc.identifier.uri | http://hdl.handle.net/10045/136778 | - |
| dc.description.abstract | Changing the way citizens behave toward sustainability is essential to achieve the SDGs. Citizens can help create a more prosperous planet for future generations by making sustainable decisions and engaging in environmentally friendly behaviors. This position paper draws attention to how social marketing can encourage pro-environmental behavior conducive to achieving the environmental Sustainable Development Goals (SDGs) set by the United Nations (UN) as part of the 2030 Agenda. The paper also offers critical analysis of earlier studies employing a social marketing approach to influence participants’ behavior in favor of environmental sustainability. Recommendations for social marketing practitioners and researchers are provided. These recommendations center on two issues: how to develop and implement successful environmental social marketing programs and how to use communication more effectively. | es_ES |
| dc.description.sponsorship | Open Access funding provided thanks to the CRUE-CSIC agreement with Springer Nature. This study was financially supported by the Emerging Project grant of the Regional Ministry of Innovation, Universities, Science, and Digital Society of the Valencian Government (Spain) (CIGE/2022/51). | es_ES |
| dc.language | eng | es_ES |
| dc.publisher | Springer Nature | es_ES |
| dc.rights | © The Author(s) 2023. Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/. | es_ES |
| dc.subject | Social marketing | es_ES |
| dc.subject | Sustainable development goals (SDGs) | es_ES |
| dc.subject | Proenvironmental behavior | es_ES |
| dc.subject | Interventions | es_ES |
| dc.subject | Communication | es_ES |
| dc.title | The role of social marketing in achieving the planet sustainable development goals (SDGs) | es_ES |
| dc.type | info:eu-repo/semantics/article | es_ES |
| dc.peerreviewed | si | es_ES |
| dc.identifier.doi | 10.1007/s12208-023-00385-3 | - |
| dc.relation.publisherversion | https://doi.org/10.1007/s12208-023-00385-3 | es_ES |
| dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |
| Appears in Collections: | INV - MKT - Artículos de Revistas | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
 Rodriguez-Sanchez_2023_IntRevPublicNonprofitMark.pdf | 1,72 MB | Adobe PDF | Open Preview | |
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