A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria
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http://hdl.handle.net/10045/134168
Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor | Marketing | es_ES |
dc.contributor.author | Rodríguez-Sánchez, Carla | - |
dc.contributor.author | Sancho-Esper, Franco | - |
dc.contributor.author | Campayo Sánchez, Fernando | - |
dc.contributor.other | Universidad de Alicante. Departamento de Marketing | es_ES |
dc.date.accessioned | 2023-05-08T08:31:17Z | - |
dc.date.available | 2023-05-08T08:31:17Z | - |
dc.date.issued | 2023-04-26 | - |
dc.identifier.citation | Rodriguez-Sanchez, C., Sancho-Esper, F.M., & Campayo-Sanchez, F. (2023). A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria. Business Research Proceedings, X(X), 1-3. https://doi.org/10.51300/BRP-2023-86 | es_ES |
dc.identifier.uri | http://hdl.handle.net/10045/134168 | - |
dc.language | eng | es_ES |
dc.publisher | Luminous Insights | es_ES |
dc.rights | © 2023 by the authors. | Published by: Luminous Insights LLC. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). | es_ES |
dc.subject | Systematic review | es_ES |
dc.subject | Community-based social marketing | es_ES |
dc.subject | Behavior change | es_ES |
dc.subject | Intervention | es_ES |
dc.subject | Pro-environmental behavior | es_ES |
dc.subject | Benchmark criteria | es_ES |
dc.title | A Systematic Review of Social Marketing Interventions to Promote Pro-Environmental Behavior Using CBSM Benchmark Criteria | es_ES |
dc.type | info:eu-repo/semantics/conferenceObject | es_ES |
dc.peerreviewed | si | es_ES |
dc.identifier.doi | 10.51300/BRP-2023-86 | - |
dc.relation.publisherversion | https://doi.org/10.51300/BRP-2023-86 | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es_ES |
Appears in Collections: | INV - MKT - Comunicaciones a Congresos, Conferencias, etc. |
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