Analysing the Twitter accounts of licensed Sports gambling operators in Spain: a space for responsible gambling?

Please use this identifier to cite or link to this item:
Información del item - Informació de l'item - Item information
Title: Analysing the Twitter accounts of licensed Sports gambling operators in Spain: a space for responsible gambling?
Authors: Hernández-Ruiz, Alejandra | Gutiérrez, Yoan
Research Group/s: COSOCO (Comunicación y Sociedad del Conocimiento) | Procesamiento del Lenguaje y Sistemas de Información (GPLSI)
Center, Department or Service: Universidad de Alicante. Departamento de Comunicación y Psicología Social | Universidad de Alicante. Departamento de Lenguajes y Sistemas Informáticos
Keywords: Online gambling | Sports betting | Twitter | Responsible gambling | Sentiment analysis
Knowledge Area: Comunicación Audiovisual y Publicidad | Lenguajes y Sistemas Informáticos
Issue Date: 4-Oct-2021
Publisher: Universidad de Navarra. Facultad de Comunicación
Citation: Communication & Society. 2021, 34(4): 65-79.
Abstract: Apart from the economic impact of the online gambling industry, the social, public order and health-related consequences of the industry merit analysis to inform appropriate action, regulatory or otherwise. The omnipresence of ICTs, the inability to use technologies properly, along with the growth of online gambling channels, have acted simultaneously as a catalyst for the spread of pathological and problematic gambling. In this context, social networks have become a highly effective platform to instil positive attitudes towards the products of gambling operators. This work uses the Natural Language Processing based web application “GPLSI Social Analytics” to track, in real time, the conversations generated on Twitter about the Spanish domain accounts of the main online sports gambling operators. The findings indicate that most of the messages about these operators are positive and surprise is the predominant emotion associated with them. The notion of responsible online gambling barely receives a mention in the conversations analysed. Given the role of new technologies as access facilitators and potential enhancers of addictive behaviours, it is necessary to adopt measures directed at social networks that guarantee the coexistence of the right to freedom of expression with the protection of the most vulnerable populations.
Sponsor: This research work has been partially funded by Generalitat Valenciana through project “SIIA: Tecnologías del lenguaje humano para una sociedad inclusiva, igualitaria, y accessible” with grant reference PROMETEU/2018/089, by the Spanish Government through project RTI2018-094653-B-C22: “Modelang: Modeling the behavior of digital entities by Human Language Technologies'', as well as being partially supported by a grant from the Fondo Europeo de Desarrollo Regional (FEDER) and the LIVINGLANG project (RTI2018-094653-B-C21) from the Spanish Government. Additionally, it has been backed by the work of both COST Actions: CA19134 – “Distributed Knowledge Graphs” and CA19142 – “Leading Platform for European Citizens, Industries, Academia and Policymakers in Media Accessibility”.
ISSN: 0214-0039 | 2386-7876 (Internet)
DOI: 10.15581/
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2021 Communication & Society. Licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.
Peer Review: si
Publisher version:
Appears in Collections:INV - COSOCO - Artículos de Revistas
INV - GPLSI - Artículos de Revistas

Files in This Item:
Files in This Item:
File Description SizeFormat 
ThumbnailHernandez-Ruiz_Gutierrez_2021_Communication&Society.pdf255,41 kBAdobe PDFOpen Preview

This item is licensed under a Creative Commons License Creative Commons