Pragmatics of humour in memes in Spanish

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Title: Pragmatics of humour in memes in Spanish
Authors: Yus, Francisco
Research Group/s: Inglés Profesional y Académico (IPA) | INTERCULTURALIDAD, COGNICIÓN, INTERPRETACIÓN, TRADUCCIÓN Y ORGANIZACIÓN de la interacción comunicativa (INCOGNITO)
Center, Department or Service: Universidad de Alicante. Departamento de Filología Inglesa
Keywords: Internet humour | Memes | Relevance theory
Knowledge Area: Filología Inglesa
Issue Date: May-2021
Publisher: John Benjamins Publishing Company
Citation: Spanish in Context. 2021, 18(1): 113-135. https://doi.org/10.1075/sic.00070.yus
Abstract: In this paper the discourse of a specific type of meme in Spanish, the image macro, is analysed, together with several ways in which memes generate humorous effects. Two main areas are addressed: (a) how humour arises from the processing of the text in the meme (decoding of the text plus further inferential enrichment); and (b) how humour relies on specific combinations of the text and the image in the meme. The pragmatic framework used in the analysis will be relevance theory (Sperber and Wilson 1995), which in previous research (especially Yus 2016) has proven to be a valid foundation for the analysis of humour.
Sponsor: This research was supported by the Project FFI2015-64540-C2-1-P (Genhumid), a coordinate project funded by the Spanish Ministerio de Economía y Competitividad, and by the Project “Humor gender: Observatory of identity of women and men through humor” (PROMETEO/2016/052), funded by Generalitat Valenciana, Conselleria d’Educació, Investigació, Cultura i Sport.
URI: http://hdl.handle.net/10045/115149
ISSN: 1571-0718 (Print) | 1571-0726 (Online)
DOI: 10.1075/sic.00070.yus
Language: eng
Type: info:eu-repo/semantics/article
Rights: © John Benjamins Publishing Company
Peer Review: si
Publisher version: https://doi.org/10.1075/sic.00070.yus
Appears in Collections:INV - INCOGNITO - Artículos de Revistas
INV - IPA - Artículos de Revistas Nacionales e Internacionales

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