Incongruity-resolution humorous strategies in image macro memes

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Title: Incongruity-resolution humorous strategies in image macro memes
Authors: Yus, Francisco
Research Group/s: Inglés Profesional y Académico (IPA) | INTERCULTURALIDAD, COGNICIÓN, INTERPRETACIÓN, TRADUCCIÓN Y ORGANIZACIÓN de la interacción comunicativa (INCOGNITO)
Center, Department or Service: Universidad de Alicante. Departamento de Filología Inglesa
Keywords: Image macro meme | Incongruity-resolution strategy | Internet humour
Knowledge Area: Filología Inglesa
Issue Date: 2021
Publisher: John Benjamins Publishing Company
Citation: Internet Pragmatics. 2021, 4(1): 131-149. https://doi.org/10.1075/ip.00058.yus
Abstract: In previous research (Yus 2016, 2017), a classification of jokes was proposed depending on how the humorous incongruity-resolution strategy was achieved. Twelve cases were isolated resulting from the combination of several parameters: (1) a differentiation between discourse-based incongruities and frame-based incongruities; (2) the location of the incongruity-triggering element (setup or punchline); and (3) three types of resolution: discourse-, frame- and implication-based. This paper proposes a similar taxonomy of incongruity-resolution patterns for a specific type of internet discourse: the image macro meme. The resulting seven-case taxonomy inherits some of the features of that were proposed for verbal jokes, albeit exhibiting the extent to which the image plays a specific role in the successful meme-centred humorous strategy.
URI: http://hdl.handle.net/10045/115148
ISSN: 2542-3851 (Print) | 2542-386X (Online)
DOI: 10.1075/ip.00058.yus
Language: eng
Type: info:eu-repo/semantics/article
Rights: © John Benjamins Publishing Company
Peer Review: si
Publisher version: https://doi.org/10.1075/ip.00058.yus
Appears in Collections:INV - IPA - Artículos de Revistas Nacionales e Internacionales
INV - INCOGNITO - Artículos de Revistas

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