Browsing by Author Zeler, Ileana
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Access | Preview | Issue Date | Title | Author(s) |
 |  | 25-May-2023 | Does universities' posting strategy influence their social media engagement? An analysis of the top-ranked higher education institutions in different countries | Capriotti, Paul; Martinez-Gras, Rodolfo; Zeler, Ileana |
 |  | 16-Jun-2024 | Exploring Interactivity Strategies in Social Media Communications of Leading Universities: A Cross-Continental Study | Capriotti, Paul; Carretón-Ballester, Carmen; Zeler, Ileana |
 |  | 2024 | Interactivity strategies and engagement in universities’ social media communication: insights from Latin America, Europe and the United States | Capriotti, Paul; Zeler, Ileana; Martínez-Reig, David |