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Browsing by Author Park, Sangwon

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AccessPreviewIssue DateTitleAuthor(s)
Restricted access2013_Park_etal_ATR-pre.pdf.jpgJan-2013Assessing advertising in a hierarchical decision modelPark, Sangwon; Nicolau, Juan Luis; Fesenmaier, Daniel R.
Open access2015_Park_Nicolau_AnnTourRes_final.pdf.jpgJan-2015Asymmetric effects of online consumer reviewsPark, Sangwon; Nicolau, Juan Luis
Open access2015_Park_Nicolau_TourMan_final.pdf.jpgApr-2015Differentiated effect of advertising: Joint vs. separate consumptionPark, Sangwon; Nicolau, Juan Luis
Open access2017_Park_Nicolau_AnnalsTourRes_final.pdf.jpgJan-2017Effects of general and particular online hotel ratingsPark, Sangwon; Nicolau, Juan Luis
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