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Issue Date
Title
Author(s)
25-May-2017
La estrategia omnicanal en tiempos postpublicitarios
Castello-Martinez, Araceli
;
Pino Romero, Cristina del
May-2013
La comunicación de nuevos valores en el discurso publicitario frente a la crisis económica
Castello-Martinez, Araceli
;
Ramos-Soler, Irene
;
Pino Romero, Cristina del
2014
Twitter como canal de comunicación corporativa y publicitaria
Castello-Martinez, Araceli
;
Pino Romero, Cristina del
;
Ramos-Soler, Irene
2016
Estrategias de contenido con famosos en marcas dirigidas a público adolescente
Castello-Martinez, Araceli
;
Pino Romero, Cristina del
;
Tur-Viñes, Victoria
2015
La comunicación publicitaria se pone de moda: branded content y fashion films
Pino Romero, Cristina del
;
Castello-Martinez, Araceli
15-Jul-2014
Análisis del branded content en televisión: estudio de casos españoles
Castello-Martinez, Araceli
;
Pino Romero, Cristina del
21-Jun-2015
La comunicación publicitaria con Influencers
Castello-Martinez, Araceli
;
Pino Romero, Cristina del
2017
La estrategia publicitaria basada en influencers. El caso de SmartGirl by Samsung
Pino Romero, Cristina del
;
Castello-Martinez, Araceli
15-Nov-2018
Los contenidos de marca: una propuesta taxonómica
Castello-Martinez, Araceli
;
Pino Romero, Cristina del
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Author
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Castello-Martinez, Araceli
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Ramos-Soler, Irene
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Tur-Viñes, Victoria
Subject
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Advertising
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Communication
5
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Advertainment
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