Online Reputation and Destination Competitiveness: The Case of Spain

Please use this identifier to cite or link to this item: http://hdl.handle.net/10045/92508
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Title: Online Reputation and Destination Competitiveness: The Case of Spain
Authors: Perles Ribes, José Francisco | Ramón-Rodríguez, Ana B. | Moreno-Izquierdo, Luis | Such Devesa, María Jesús
Research Group/s: Economía del Turismo, Recursos Naturales y Nuevas Tecnologías (INNATUR) | Internacionalización de la Empresa y Comercio Exterior
Center, Department or Service: Universidad de Alicante. Departamento de Análisis Económico Aplicado
Keywords: Online reputation | Destination competitiveness | Social media | Tourist perceptions | Big data | Spain
Knowledge Area: Economía Aplicada
Issue Date: 15-May-2019
Publisher: Cognizant Communication Corporation
Citation: Tourism Analysis. 2019, 24(2): 161-176. doi:10.3727/108354219X15525055915518
Abstract: This article empirically explores the relationship existing between the online reputation and tourism competitiveness of Spanish coastal tourism destinations. It is based on big data from comments made by tourists in social media. The existing literature suggests that, in theory, a destination's online reputation plays a key role in promoting its competitiveness. However, the results obtained in this study reflect, for the Spanish case, that this effect is today still very small and other determinants of competitiveness exist that are more relevant in promoting a true competitive advantage of destinations.
URI: http://hdl.handle.net/10045/92508
ISSN: 1083-5423 (Print) | 1943-3999 (Online)
DOI: 10.3727/108354219X15525055915518
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2019 Cognizant, LLC.
Peer Review: si
Publisher version: https://doi.org/10.3727/108354219X15525055915518
Appears in Collections:INV - INNATUR - Artículos de Revistas
INV - Internacionalización de la Empresa y Comercio Exterior - Artículos de Revistas

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