Design of Products Through the Search for the Attractor

Abstract

The development of Internet technologies and their application to commerce environments has favored new business strategies for industries. These allow including in the design phase the experience of use that the clients have of the product. However, this new element has not been considered in formal terms. A fundamental problem in product design is that it has not been modeled in mathematical terms, which means that their characteristics do not appear in rigorous and short properties, but in long developments that from an economic point of view maintain their meaning but that from a mathematical point of view are not sufficiently manageable. Therefore, since these properties have not been axiomatically formalized, we cannot work with them mathematically. For this reason, we propose analyzing the design of products through a network and discrete chaos theory perspective, which will allow us to use important mathematical tools such as graph theory and concepts, such as coverage, invariability, orbits, attractors, and the structural function. This paper also draws attention to the importance of circular flow in the general systems theory and its application to the design phase of products. Finally, the Intel case study is analyzed, locating the current attractor and its relationship with the success of the company’s products.