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Historia e Instituciones Económicas (HIE)
INV - Historia e Instituciones Económicas - Artículos de Revistas
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8-Sep-2020
A Resilient Industry? Business Strategies in the Footwear Industry of Southern Europe, 1970–2007
Miranda Encarnación, José Antonio
;
Roldán, Alba
5-Feb-2020
Selling the past. The use of history as a marketing strategy in Spain, 1900-1980
Miranda Encarnación, José Antonio
;
Ruiz Moreno, Felipe
2020
The country-of-origin effect and the international expansion of Spanish fashion companies, 1975–2015
Miranda Encarnación, José Antonio
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Roldán, Alba
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Ruiz Moreno, Felipe
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20th century
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Branding strategy
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Brands
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Business History
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Corporate strategy
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English
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Universidad de Alicante. Departam...