The management of online communities: a social network perspective

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Title: The management of online communities: a social network perspective
Authors: Cottica, Alberto
Research Director: Ponti, Giovanni
Center, Department or Service: Universidad de Alicante. Departamento de Fundamentos del Análisis Económico
Keywords: Social networks | Online communities | Online community management
Knowledge Area: Fundamentos del Análisis Económico
Date Created: 2018
Issue Date: 2018
Date of defense: 29-Oct-2018
Publisher: Universidad de Alicante
Abstract: Online communities have grown to be an important feature of modern life, and substantial economic assets in their own right. Over the years, organizations that provide them have adopted a range of management practices, or policies. We propose that the choice of policies to manage an online community can be viewed under the lens of mechanism design. Using both empirical data and computer simulations, we investigate how online community providers might decide to put in place and evaluate such mechanisms.
Language: eng
Type: info:eu-repo/semantics/doctoralThesis
Rights: Licencia Creative Commons Reconocimiento-NoComercial-SinObraDerivada 4.0
Appears in Collections: Doctoral theses

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