Smart island tourism and strategic marketing: the case of the island of El Hierro

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Title: Smart island tourism and strategic marketing: the case of the island of El Hierro
Authors: Díaz Domínguez, Carmen | Revilla Hernández, Mercedes | Santana Talavera, Agustín | Parra López, Eduardo
Keywords: Smart destination | Smart tourism | Smart Cities | Smart Islands | Technology | Sustainable | Renewable Energy
Issue Date: 2017
Publisher: Universidad de Alicante. Instituto Universitario de Investigaciones Turísticas | Universidad de Alicante. Servicio de Publicaciones
Citation: Vera-Rebollo, J. Fernando; Ivars-Baidal, Josep A.; Celdrán Bernabeu, Marco A. (eds.). Actas del Seminario Internacional Destinos Turísticos Inteligentes: nuevos horizontes en la investigación y gestión del turismo. Sant Vicent del Raspeig: Publicacions de la Universitat d’Alacant, 2017, pp. 230-261. doi:10.14198/Destinos-Turisticos-Inteligentes.2017.11
Abstract: Tourism and technology grow quickly generating behaviors that force challenges and dynamic decision-making. Tourist destinations have to deal with a complex environment that makes their competitive position dependent on Information and Communications Technology (ICT). As all citizens can be connected, better informed and engaged, the concept of Smart Destination needs to integrate tourism planning and territory services for the visitor. This will influence the motivation of tourists when they choose their holiday destination. The aim of this work is to create a theoretical and practical conceptualization of Smart Island, using the case of El Hierro (Canary Islands, Spain), one of the first Smart Island in the world.
URI: http://dx.doi.org/10.14198/Destinos-Turisticos-Inteligentes.2017.11 | http://hdl.handle.net/10045/70137
DOI: 10.14198/Destinos-Turisticos-Inteligentes.2017.11
Language: eng
Type: info:eu-repo/semantics/conferenceObject
Rights: © los autores, 2017; de esta edición: Universitat d’Alacant
Peer Review: si
Appears in Collections:Congresos - Seminario Destinos Turísticos Inteligentes 2017 - Libro de Actas

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