Rhetorical strategies in discourses about language: the persuasive resources of ethos

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Title: Rhetorical strategies in discourses about language: the persuasive resources of ethos
Authors: Marimón-Llorca, Carmen
Research Group/s: EPA-IULMA | Grupo de Estudio para la Pragmática y la Ironía del Español de la Universidad de Alicante (GRIALE)
Center, Department or Service: Universidad de Alicante. Departamento de Filología Española, Lingüística General y Teoría de la Literatura
Keywords: Rhetoric | Discourse Analysis | Linguistic Ideologies | Pragmatics | Spanish Linguistic Journalism
Knowledge Area: Lengua Española
Issue Date: 2016
Publisher: Polskie Towarzystwo Retoryczne
Citation: Res Rhetorica. 2016, 1: 67-89. doi:10.17380/rr2016.1.5
Abstract: The aim of the paper consists in showing the relevance of ethos-based rhetorical strategies in a journalistic genre called Columns on language (CSLs) in the Spanish press. CSLs are authored by persons of recognized prestige who take position with regard to an issue, often related to correct language usage. The argumentative importance that the speaking subject reveals to have in these kinds of texts has actually led us to study the mechanisms able to construct his/her discursive image. These mechanisms, involved in shaping the author’s ethos, are supposed to raise the readers’ level of support. Four presentational columns belonging to different authors, years, and journals have been analyzed in order to explore the persuasive resources of ethos.
Sponsor: This work is written in the framework of the Researching Project METAPRES, “Metalinguistic Discourse in Spanish Press (1940-Today): Multidimensional Analysis and Generic Characterization” with reference FFI2015-65917. It has been funded by the State Program for Development of Excellence of Scientific and Technical Research organized by the Ministry of Economy and Finance of Spain.
URI: http://hdl.handle.net/10045/57634
ISSN: 2392-3113
DOI: 10.17380/rr2016.1.5
Language: eng
Type: info:eu-repo/semantics/article
Rights: This work is licensed under a Creative Commons Attribution 3.0 Poland. The content of the license is available at http://creativecommons.org/licenses/by/3.0/pl/
Peer Review: si
Publisher version: http://dx.doi.org/10.17380/rr2016.1.5
Appears in Collections:INV - EPA-IULMA - Artículos de Revistas
INV - GRIALE - Artículos de Revistas

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