Deixis as a reference to an alleged shared situation in persuasive discourse

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Title: Deixis as a reference to an alleged shared situation in persuasive discourse
Authors: Campos-Pardillos, Miguel Ángel
Keywords: Deixis | Análisis del discurso | Lenguaje periodístico | Lenguaje publicitario | Estilística
Issue Date: Nov-1995
Publisher: Universidad de Alicante. Departamento de Filología Inglesa
Citation: CAMPOS PARDILLOS, Miguel Ángel. “Deixis as a reference to an alleged shared situation in persuasive discourse”. Revista alicantina de estudios ingleses. No. 08 (Nov. 1995). ISSN 0214-4808, pp. 57-67
Abstract: Frequent attention has been paid to deixis within the paradigm of pragmatics, especially concerning its implications in discourse analysis. The present paper attempts to explain the presence of indexicals in monologal utterances in mass persuasive discourse, which aims to create an illusion of intimacy based on a common physical ground, where the addressee is more easily drawn to the speaker's own purposes. Examples are proposed from newspaper editorials and, most specifically, from commercial consumer advertising.
URI: http://hdl.handle.net/10045/5409 | http://dx.doi.org/10.14198/raei.1995.8.05
ISSN: 0214-4808
DOI: 10.14198/raei.1995.8.05
Language: eng
Type: info:eu-repo/semantics/article
Appears in Collections:Revistas - Revista Alicantina de Estudios Ingleses - 1995, No. 8
INV - IPA - Artículos de Revistas Nacionales e Internacionales
INV - LEXESP - Artículos de Revistas

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