The use of disliked gifts from a consumer behavior perspective

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Title: The use of disliked gifts from a consumer behavior perspective
Authors: Cruz-Cárdenas, Jorge | González-Ramírez, Reyes | Val Núñez, María Teresa del
Research Group/s: Sistemas de Información y Recursos Humanos en las Organizaciones (SIRHO)
Center, Department or Service: Universidad de Alicante. Departamento de Organización de Empresas
Keywords: Consumer behavior | Disliked gifts | Use | Latin America | Recipient
Knowledge Area: Organización de Empresas
Issue Date: Jul-2015
Publisher: Elsevier
Citation: Journal of Business Research. 2015, 68(7): 1635-1637. doi:10.1016/j.jbusres.2015.02.008
Abstract: To use or not to use a disliked gift is a dilemma for recipients. Their choice will affect their relationship with the giver as well as marketing and business. However, the study of this topic is scarce in the consumer behavior discipline. Through a survey on 1269 adults in Ecuador, a Latin American country, this study identifies variables from the recipient, the giver, their relationship, and the gift. These variables provide the solution to the dilemma and, according to these findings, present implications for theory and practice.
ISSN: 0148-2963 (Print) | 1873-7978 (Online)
DOI: 10.1016/j.jbusres.2015.02.008
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2015 Elsevier Inc.
Peer Review: si
Publisher version:
Appears in Collections:INV - SIRHO - Artículos de Revistas

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