A Gender-based Study of Product Names in the Cosmetic Sector

Please use this identifier to cite or link to this item: http://hdl.handle.net/10045/45551
Información del item - Informació de l'item - Item information
Title: A Gender-based Study of Product Names in the Cosmetic Sector
Authors: Montes, Antonia
Research Group/s: Memoria e Identidades Literarias y Culturales (Midel) | TRALICOVA (Traducciones de Literatura Contemporánea Valenciana)
Center, Department or Service: Universidad de Alicante. Departamento de Traducción e Interpretación
Keywords: Gender | Commercial names | Cosmetic sector
Knowledge Area: Traducción e Interpretación
Issue Date: 2012
Publisher: Meertens Instituut
Citation: Names as Language and Capital. Proceedings Names in the Economy III, Amsterdam, 11-13 June 2009. Reina Boerrigter and Harm Nijboer (Eds.). Amsterdam: Meertens Instituut, 2012. ISBN 978-90-70389-00-0, pp. 75-81
Abstract: This paper aims to include into the study of commercial names the perspective of gender. Through product names of fragrances and cosmetic articles gender-specific attitudes and values are examined. It can be assumed that the names for beauty products contribute to the construction of concepts of femininity and masculinity, as global advertising campaigns propagate different appeals according to beauty standards for women and men.
URI: http://hdl.handle.net/10045/45551
ISBN: 978-90-70389-00-0
Language: eng
Type: info:eu-repo/semantics/conferenceObject
Rights: © 2012 Meertens Instituut and authors
Peer Review: si
Appears in Collections:INV - Midel - Comunicaciones a Congresos, Conferencias, etc.
INV - TRALICOVA - Comunicaciones a Congresos, Conferencias, etc.
INV - TRADECO - Artículos de Revistas
Institucional - IUIEG - Publicaciones

Files in This Item:
Files in This Item:
File Description SizeFormat 
Thumbnail2012_Montes_Names-as-Language-and-Capital.pdf2,03 MBAdobe PDFOpen Preview

Items in RUA are protected by copyright, with all rights reserved, unless otherwise indicated.