The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain

Empreu sempre aquest identificador per citar o enllaçar aquest ítem
Información del item - Informació de l'item - Item information
Títol: The impact of marketing practices and its regulation policies on childhood obesity. Opinions of stakeholders in Spain
Autors: Davó-Blanes, M. Carmen | Ortiz-Moncada, Rocío | Gil-González, Diana | Álvarez-Dardet, Carlos | Lobstein, Tim
Grups d'investigació o GITE: Salud Pública
Centre, Departament o Servei: Universidad de Alicante. Departamento de Enfermería Comunitaria, Medicina Preventiva y Salud Pública e Historia de la Ciencia
Paraules clau: Obesity | Child | Public policy | Marketing | Advertising
Àrees de coneixement: Medicina Preventiva y Salud Pública
Data de publicació: 1-de març-2013
Editor: Elsevier
Citació bibliogràfica: Appetite. 2013, 62: 216-224. doi:10.1016/j.appet.2012.11.030
Resum: The aim of this study was to identify Spanish stakeholders’ views on the relationship between childhood obesity and the marketing and advertising of food and beverages aimed at children in Spain, as well as on the corresponding of regulations. We performed a qualitative study based on semi-structured interviews with Stakeholders/Key Informants (KI) from 13 organisations: experts (2), consumer advocates (1), public health advocates (2), food manufacturers (2), advertising advocates (1), government representatives (1), child/family/school advocates (2) and media (1). The variables studied were Prevalence of childhood obesity and its relationship to marketing/advertising and Regulation of marketing. In order to identify the most relevant arguments (pearls) in the discourses, a blind independent analysis by four members of the research team was performed. We found that the prevalence of childhood obesity was perceived to be higher than the European average. Self-regulation was identified as the main form of marketing control. Only food manufacturers and advertising agencies considered voluntary action and supervisory procedures to be effective. The other stakeholders advocated state control through legislation and non-state actions such as external assessment and sanctions. Despite the divergence of opinion between stakeholders, there was agreement on the need to improve supervision and to ensure compliance with current self-regulatory codes in Spain.
Patrocinadors: Polmark has been partially funded by the EU Public Health Programme (Executive Agency for Health and Consumers) 2008–2010, Contract No. 200732, and the University of Alicante.
ISSN: 0195-6663 (Print) | 1095-8304 (Online)
DOI: 10.1016/j.appet.2012.11.030
Idioma: eng
Tipus: info:eu-repo/semantics/article
Revisió científica: si
Versió de l'editor:
Apareix a la col·lecció: INV - SP - Artículos de Revistas
INV - ALINUT - Artículos de Revistas
Institucional - IUIEG - Publicaciones

Arxius per aquest ítem:
Arxius per aquest ítem:
Arxiu Descripció Tamany Format  
Thumbnail2013_Davo_etal_Appetite_final.pdfVersión final (acceso restringido)180,54 kBAdobe PDFObrir     Sol·licitar una còpia

Tots els documents dipositats a RUA estan protegits per drets d'autors. Alguns drets reservats.