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AccessPreviewIssue DateTitleAuthor(s)
Acceso abiertoMedina_Aguerrebere_etal_2020_RevEspComunSalud.pdf.jpg2020Stakeholders’ participation in hospitals’ branding initiatives on social media: a proposal model for building collective brandsMedina Aguerrebere, Pablo; González-Pacanowski, Antonio; Medina, Eva
Acceso abiertoMedina-Aguerrebere_etal_2022_CentralEuroJCommunication.pdf.jpg22-Sep-2022Digital Reputation Management in American Cancer Hospitals: A Proposed ModelMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_JARSS.pdf.jpg2023Building Meaningful Brands through Disseminating Artificial Intelligence-Related Content: An Essay about Cancer HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoReMedCom_13_02_21_ENG.pdf.jpg2022Online reputation management in Spanish cancer patients’ associations: a proposal modelMedina Aguerrebere, Pablo; González-Pacanowski, Antonio; Medina, Eva
Acceso abiertoMedina-Aguerrebere_etal_2022_Communication&Society.pdf.jpg3-Oct-2022Promoting Health Brands through Social Media. A Quantitative Analysis about the World’s Best Cancer HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2021_Zer.pdf.jpg30-Nov-2021Online Brand Management in Canadian HospitalsMedina Aguerrebere, Pablo; González-Pacanowski, Antonio; Medina, Eva
Acceso abiertoMedina-Aguerrebere_etal_2023_OnlineJCommunicMediaTech.pdf.jpg9-Feb-2023Branding cancer research institutions through social media platformsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2022_RevEspComunSalud.pdf.jpg25-May-2022The Impact of Social Media on Hospitals’ Branding Initiatives: an Analysis about the World’s Best HospitalsMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RevPanamerComun.pdf.jpg30-Jun-2023Online Reputation Management in Spanish Public Hospitals. A Quantitative AnalysisMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio
Acceso abiertoMedina-Aguerrebere_etal_2023_RCR.pdf.jpg10-May-2023Managing Social Media for Making Cancer Hospitals’ Brands More Human: A Proposal Model based on a Literature ReviewMedina Aguerrebere, Pablo; Medina, Eva; González-Pacanowski, Antonio

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