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AccessPreviewIssue DateTitleAuthor(s)
Open access2003_JL_Nicolau_IVIE_wpec.pdf.jpgJan-2003Factores determinantes de los resultados derivados de las actividades de patrocinio y mecenazgoCalderón-Martínez, Aurora; Nicolau, Juan Luis; Mas-Ruiz, Francisco
Open accessart_10.1007_s11747-010-0244-z.pdf.jpg12-Feb-2011Cross-category demand effects of price promotionsLeeflang, Peter S.H.; Parreño-Selva, Josefa
Open access2017_Parreno-Selva_etal_IFAMR.pdf.jpg27-Sep-2017The effects of price promotion on relative virtue and vice food productsParreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
Restricted access2015_Calderon_Ruiz_Scientometrics_final.pdf.jpgSep-2015Leading emerging markets: capturing and diffusing scientific knowledge through research-oriented repositoriesCalderón-Martínez, Aurora; Ruiz-Conde, Enar
Restricted access2014_Ruiz_etal_TF&SC_final.pdf.jpgOct-2014Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investmentRuiz-Conde, Enar; Wieringa, Jaap E.; Leeflang, Peter S.H.
Open access2011_Ruiz_etal_RevistaESIC.pdf.jpgMar-2011Evaluación de las comunicaciones de un congreso de marketing y su posterior publicaciónRuiz-Conde, Enar; Parreño-Selva, Josefa; Calderón-Martínez, Aurora; Mas-Ruiz, Francisco
Open accessComunicar-40-Calderón-Ruiz-193-201.pdf.jpg1-Mar-2013Participación y visibilidad web de los repositorios digitales universitarios en el contexto europeoCalderón-Martínez, Aurora; Ruiz-Conde, Enar
Restricted access2014_Ruiz_Calderon_Scientometrics_final.pdf.jpgFeb-2014University institutional repositories: competitive environment and their role as communication media of scientific knowledgeRuiz-Conde, Enar; Calderón-Martínez, Aurora
Restricted access2014_Parreno_etal_EJM_final.pdf.jpg2014Price promotions effects of virtue and vice productsParreño-Selva, Josefa; Mas-Ruiz, Francisco; Ruiz-Conde, Enar
Restricted access2018_Mas-Ruiz_etal_IntBusinessRev_final.pdf.jpgDec-2018Strategic group influence on entry mode choices in foreign marketsMas-Ruiz, Francisco; Ruiz-Conde, Enar; Calderón-Martínez, Aurora