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Investigación en Marketing
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Issue Date
Title
Author(s)
12-Feb-2011
Cross-category demand effects of price promotions
Leeflang, Peter S.H.
;
Parreño-Selva, Josefa
2014
Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
27-Sep-2017
The effects of price promotion on relative virtue and vice food products
Parreño-Selva, Josefa
;
Mas-Ruiz, Francisco
;
Ruiz-Conde, Enar
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Author
3
Parreño-Selva, Josefa
2
Mas-Ruiz, Francisco
2
Ruiz-Conde, Enar
1
Leeflang, Peter S.H.
Subject
1
Category demand model
1
Cross effect
1
Cross-category effects
1
Daily data
1
Light product
.
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Date issued
1
2017
1
2014
1
2011
Document type
3
Article
Language
3
English
Center, unit or service
3
Universidad de Alicante. Departam...