Let the music play the feelings: the performative effect of advertising music
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Título: | Let the music play the feelings: the performative effect of advertising music |
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Autor/es: | Alaminos, Antonio | Santacreu, Oscar |
Grupo/s de investigación o GITE: | Seminario Permanente de Estudios Sociales |
Centro, Departamento o Servicio: | Universidad de Alicante. Instituto Universitario de Desarrollo Social y Paz | Universidad de Alicante. Departamento de Sociología II |
Palabras clave: | Musicology | Sociology | Music and society | Music and influence people |
Área/s de conocimiento: | Sociología Cultural | Musicología |
Fecha de publicación: | 2004 |
Editor: | Universität Graz. Institut für Musikwissenschaft |
Cita bibliográfica: | ALAMINOS CHICA, Antonio; SANTACREU FERNÁNDEZ, Óscar. "Let the music play the feelings: the performative effect of advertising music". En: CIM04, Conference on Interdisciplinary Musicology : abstracts : Graz/Austria, 15-18 April, 2004 / hosted by the Department of Musicology, University of Graz ; presented by the European Society for the Cognitive Sciences of Music. Graz : Dept. of Musicology, Graz University, 2004 . ISBN 3-200-00113-5 |
Resumen: | Throughout history, the ability of music in order to influence people has been considered. In fact, music is a very important expressive way not ignored by sociology (Weber, Marx, Adorno...). On the other hand, the persuasive ability of music, as a basis of attraction and attention, causes that it is considered as an important and performative element of the advertising manifest. |
URI: | http://hdl.handle.net/10045/2672 |
ISBN: | 3-200-00113-5 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/bookPart |
Revisión científica: | si |
Aparece en las colecciones: | INV - SPES - Comunicaciones a Congresos, Conferencias, etc. |
Archivos en este ítem:
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CIM04proceeding_OSCAR.pdf | 155,93 kB | Adobe PDF | Abrir Vista previa | |
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