Marketing: a process in health visiting
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http://hdl.handle.net/10045/18357
Título: | Marketing: a process in health visiting |
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Autor/es: | Cuesta-Benjumea, Carmen de la |
Grupo/s de investigación o GITE: | Calidad de Vida, Bienestar Psicológico y Salud |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Psicología de la Salud |
Palabras clave: | Health visiting | Grounded theory study | Marketing | Health care |
Área/s de conocimiento: | Enfermería |
Fecha de publicación: | feb-1994 |
Editor: | Blackwell Publishing |
Cita bibliográfica: | CUESTA BENJUMEA, Carmen de la. "Marketing: a process in health visiting". Journal of Advanced Nursing. Vol. 19, No. 2 (Febr. 1994). ISSN 0309-2402, pp. 347-353 |
Resumen: | A grounded theory study was undertaken to gain insight into the processes underpinning health visiting. It was found that health visitors introduce their services into the client domain via a process constructed in this study as ‘marketing’. This process involves different strategies to adjust the content, presentation and distribution of health visiting to the particular client or situation. While the result of this process might also lead to gaining the client's collaboration, two undesirable effects are identified: that of creating dependence on the service and that of perpetuating unfair situations. |
Patrocinador/es: | Spanish General Directorate of Health Planning and the Social Security Research Fund. |
URI: | http://hdl.handle.net/10045/18357 |
ISSN: | 0309-2402 (Print) | 1365-2648 (Online) |
DOI: | 10.1111/j.1365-2648.1994.tb01091.x |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | The definitive version is available at www3.interscience.wiley.com |
Revisión científica: | si |
Versión del editor: | http://dx.doi.org/10.1111/j.1365-2648.1994.tb01091.x |
Aparece en las colecciones: | INV - CV, BP Y S - Artículos de Revistas |
Archivos en este ítem:
Archivo | Descripción | Tamaño | Formato | |
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Marketing.pdf | Versión final (acceso restringido) | 637,97 kB | Adobe PDF | Abrir Solicitar una copia |
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