The strategic process of a cultural change to implement total quality management: a case study
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Título: | The strategic process of a cultural change to implement total quality management: a case study |
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Autor/es: | Claver-Cortés, Enrique | Gascó, José L. | Llopis, Juan | González-Ramírez, Reyes |
Grupo/s de investigación o GITE: | Dirección de Sistemas de Información y de Recursos Humanos |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Organización de Empresas |
Palabras clave: | Total quality management | Quality assurance |
Área/s de conocimiento: | Organización de Empresas |
Fecha de creación: | 2001 |
Fecha de publicación: | jul-2001 |
Editor: | Routledge |
Cita bibliográfica: | CLAVER CORTÉS, Enrique, et al. “The strategic process of a cultural change to implement total quality management: a case study”. Total Quality Management & Business Excellence. 2001, Vol. 12, Issue 4. ISSN 0954-4127, pp. 469-482 |
Resumen: | The implementation of a total quality management (TQM) culture, with its implicit orientation towards the customer, is a complex matter and requires a long-term approach. Consequently, the firms that try to change from a bureaucratic culture to one oriented towards quality will have to design an appropriate strategy in order to succeed. This type of modification can only be achieved through an evolutionary process and not a reactionary or a revolutionary one, since we are dealing with individual and collective behaviours that can obtain customer satisfaction through continuous improvement. In this respect, we present the case of a transformation towards a TQM culture in the Division of Alicante (Alicante is a province in the East of Spain) of Telefonica Group (a Spanish telecommunications company which, in 1999, provided jobs for over 100000 people and had profits of more than 1780 million euros). Thus, we are going to study the stages the Division went through in the process and the problems they had to face, finally reflecting the results obtained after implementing a strategy that was formulated to achieve this purpose in the long run. |
URI: | http://hdl.handle.net/10045/1654 |
ISSN: | 0954-4127 |
DOI: | 10.1080/09544120124566 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | This is an electronic version of an article published in Total Quality Management & Business Excellence ©2001 Copyright Taylor & Francis; Total Quality Management & Business Excellence is available online at http://www.informaworld.com |
Revisión científica: | si |
Versión del editor: | http://dx.doi.org/10.1080/09544120124566 |
Aparece en las colecciones: | INV - SIRHO - Artículos de Revistas INV - DECI-GLOBAL - Artículos de Revistas |
Archivos en este ítem:
Archivo | Descripción | Tamaño | Formato | |
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The strategic process of a cultural change to implement Total.pdf | Versión final | 189,55 kB | Adobe PDF | Abrir Solicitar una copia |
TQM_a_case_study.pdf | Versión revisada | 139,98 kB | Adobe PDF | Abrir Vista previa |
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