Exploring Conceptual Metaphor Types in Financial Markets Reporting: Mainstream vs. Social Media

Please use this identifier to cite or link to this item: http://hdl.handle.net/10045/143277
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Title: Exploring Conceptual Metaphor Types in Financial Markets Reporting: Mainstream vs. Social Media
Authors: Martin, Tania Josephine | Abreu Salas, José Ignacio | Gutiérrez, Yoan
Research Group/s: Inglés Profesional y Académico (IPA) | Procesamiento del Lenguaje y Sistemas de Información (GPLSI)
Center, Department or Service: Universidad de Alicante. Departamento de Filología Inglesa | Universidad de Alicante. Departamento de Lenguajes y Sistemas Informáticos
Keywords: Financial markets | Conceptual metaphor | Data analysis | Metaphorical expressions | Metaphor density | Social media
Issue Date: 2024
Publisher: University of Belgrade. Faculty of Philology
Citation: ESP Today - Journal of English for Specific Purposes at Tertiary Level. 2024, 12(2): 349-372. https://doi.org/10.18485/esptoday.2024.12.2.7
Abstract: This study contributes to English for Specific Purposes (ESP) pedagogy by providing an updated examination of conceptual metaphor types (CMTs) employed in financial markets reporting. The investigation delves into the prevalence of CMTs in both social media and mainstream media contexts. Robust patterns were identified to distinguish CMT usage between mainstream and social media by leveraging big-scale data analysis, encompassing 38.6 million documents from The Financial Times, The Wall Street Journal, Twitter and Reddit. The data collection spans fifteen months during the COVID-19 pandemic (January 2020–March 2021), marked by socioeconomic upheaval and coinciding with a surge in retail investors using low or no-cost mobile financial trading applications. Examining the proportion of CMTs reveals that war/combat, markets animate, markets inanimate, and health metaphor types have strong associations with both social and mainstream media. The gambling CMT is predominantly linked to social media. In terms of metaphor density, the results indicate a higher concentration in social media compared to mainstream media. Texts sourced from social media, characterized by greater conciseness, emerge as a potential communication barrier. The findings underscore the importance of incorporating authentic texts from social media into specialized language courses, thus enhancing language learning experiences in the domain of financial markets reporting.
URI: http://hdl.handle.net/10045/143277
ISSN: 2334-9050
DOI: 10.18485/esptoday.2024.12.2.7
Language: eng
Type: info:eu-repo/semantics/article
Rights: Creative Commons Attribution 4.0 International License
Peer Review: si
Publisher version: https://doi.org/10.18485/esptoday.2024.12.2.7
Appears in Collections:INV - GPLSI - Artículos de Revistas
INV - IPA - Artículos de Revistas Nacionales e Internacionales

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