Tourism strategies for the renovation of mature coastal tourist destinations in Spain

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Título: Tourism strategies for the renovation of mature coastal tourist destinations in Spain
Autor/es: Vera-Rebollo, José Fernando | Rodriguez-Sanchez, Isabel
Grupo/s de investigación o GITE: Grupo de Investigación en Planificación y Gestión Sostenible del Turismo
Centro, Departamento o Servicio: Universidad de Alicante. Departamento de Análisis Geográfico Regional y Geografía Física | Universidad de Alicante. Instituto Universitario de Investigaciones Turísticas
Palabras clave: Sun and sand tourism model | Renovation | Mature coastal destinations | Tourism planning and management | Resort life cycle
Área/s de conocimiento: Análisis Geográfico Regional
Fecha de creación: 2010
Fecha de publicación: 18-jun-2010
Editor: WIT Press
Cita bibliográfica: VERA REBOLLO, José Fernando; RODRÍGUEZ SÁNCHEZ, Isabel. "Tourism strategies for the renovation of mature coastal destinations in Spain". En: Sustainable tourism IV / ed. C.A. Brebbia and F.D. Pineda. Southampton : WIT, 2010. (WIT transactions on ecology and the environment ; v. 139). ISBN 978-1-84564-458-1, pp. 21-34
Resumen: Tourism geography has studied the evolution pattern of tourism areas on a regional and local level through theoretical models and empirical analyses which have been widely discussed. These research issues are still valid regarding the new trends in the tourist markets that have created a new scenario which makes it necessary to reopen the debate around the sun and sand tourism model. The mature coastal destinations with an economy that is fully dependent on tourism, or on the tourism-real estate relationship, face difficulties to adapt to the tourism scenario created by the new demand trends linked to the cultural change in the era of post-modernism and the evolution towards a post-Fordist model. In this context, some theoretical models such as Butler’s tourist area life cycle theory, present mature tourist destinations in the Mediterranean as doomed to an irreversible decline. The significance of the changes as well as their effects on the tourist areas justify a research project that is being developed to give an answer to some controversial questions: how can the decline of a tourist destination be defined and how can we measure it? How do we distinguish a critical crisis from a structural decline? How valid is the Tourism Area Life Cycle model as a theory to describe and predict future situations? What role do tourism planning and management play to avoid the decline of a tourist destination? What are the most convenient strategies and the most appropriate planning and management tools that can be used to renovate tourist destinations? The present paper precisely seeks to answer the last question analysing the recent tourism policies developed in Spain on a national, regional and local level and focused on the renovation of mature coastal destinations. It is with this aim that policies, programmes and current actions are explored within a context characterised by the maturity of many destinations in their life cycle but also in a scenario of global economic crisis.
Descripción: Comunicación enviada a IV International Conference on Sustainable Tourism, 5-7 July 2010, New Forest, UK.
Patrocinador/es: The present paper has been carried out within the framework of the research project Renovación de los destinos turísticos consolidados del litoral: nuevos instrumentos para la planificación y gestión (RENOVESTUR) [Renovation of coastal consolidated tourist destinations: new instruments for planning and management] of the Plan Nacional I+D+I 2008-2011 [2008-2011 R&D&I National Plan] by the Ministry of Science and Innovation.
ISBN: 978-1-84564-458-1
ISSN: 1743-3541 (Online) | 1746-448X (Print)
Idioma: eng
Tipo: info:eu-repo/semantics/bookPart
Revisión científica: si
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