Hotels' COVID-19 innovation and performance
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Título: | Hotels' COVID-19 innovation and performance |
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Autor/es: | Sharma, Abhinav | Shin, Hakseung | Santa María Beneyto, María Jesús | Nicolau, Juan Luis |
Grupo/s de investigación o GITE: | Economía Industrial y Desarrollo Local | Marketing |
Centro, Departamento o Servicio: | Universidad de Alicante. Departamento de Economía Aplicada y Política Económica | Universidad de Alicante. Departamento de Marketing |
Palabras clave: | COVID-19 | Hotel | Innovation | Event study | Market value |
Área/s de conocimiento: | Economía Aplicada | Comercialización e Investigación de Mercados |
Fecha de publicación: | may-2021 |
Editor: | Elsevier |
Cita bibliográfica: | Annals of Tourism Research. 2021, 88: 103180. https://doi.org/10.1016/j.annals.2021.103180 |
Resumen: | To navigate the unchartered terrain that has resulted from the pandemic, there is a palpable need for hotels to re-assess current business practices, and quickly devise new and innovative strategies that safeguard the health and safety of guests as well as employees and, consequently, restore consumer confidence. The objective of this article is to assess the utility of these new innovations by looking at shareholders' perceptions. The empirical application shows that the innovations implemented are seen as effective, although differential effects exist among innovation types. The results could help hotels sustain and expand the innovative responses that work (among which product innovations stand out), and discontinue those that are less effective. |
URI: | http://hdl.handle.net/10045/113659 |
ISSN: | 0160-7383 (Print) | 1873-7722 (Online) |
DOI: | 10.1016/j.annals.2021.103180 |
Idioma: | eng |
Tipo: | info:eu-repo/semantics/article |
Derechos: | © 2021 Elsevier Ltd. |
Revisión científica: | si |
Versión del editor: | https://doi.org/10.1016/j.annals.2021.103180 |
Aparece en las colecciones: | INV - EIDL - Artículos de Revistas INV - MKT - Artículos de Revistas |
Archivos en este ítem:
Archivo | Descripción | Tamaño | Formato | |
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Sharma_etal_2021_AnnTourRes_final.pdf | Versión final (acceso restringido) | 407,19 kB | Adobe PDF | Abrir Solicitar una copia |
Sharma_etal_2021_AnnTourRes_accepted.pdf | Accepted Manuscript (acceso abierto) | 1,08 MB | Adobe PDF | Abrir Vista previa |
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