Do technology and social media preferences differ with age? A study of the use of social technologies for business purposes in Spain

Please use this identifier to cite or link to this item: http://hdl.handle.net/10045/104351
Información del item - Informació de l'item - Item information
Title: Do technology and social media preferences differ with age? A study of the use of social technologies for business purposes in Spain
Authors: Nord, Jeretta Horn | Juana Espinosa, Susana Amalia de | Paliszkiewicz, Joanna | Mądra-Sawicka, Magdalena
Research Group/s: Sistemas de Información y Recursos Humanos en las Organizaciones (SIRHO)
Center, Department or Service: Universidad de Alicante. Departamento de Organización de Empresas
Keywords: Social media | Social technologies | Age | Workplace | Social networks | Spain | Women
Knowledge Area: Organización de Empresas
Issue Date: 2020
Publisher: Taylor & Francis
Citation: Journal of Computer Information Systems. 2020, 60(2): 101-112. doi:10.1080/08874417.2018.1423892
Abstract: Social technologies have rapidly become part of the workplace culture with companies using social platforms to communicate, for customer service, to gain exposure and create awareness, to gain new customers, to increase revenue and profits, for marketing purposes, to network and build relationships, and for recruiting purposes. This paper reports the results of a study of the usage of social technologies by working women in Spain to determine the purposes for using these platforms in a business environment. Furthermore, statistical analyses of the data reveal whether the age of the respondents make a difference in social media preferences. Based on these results, organizations will have a better grasp of how to optimize the use of social technologies in business and which age groups are better suited for managing specific platforms based on the purposes studied, thus adding to the literature in the field.
URI: http://hdl.handle.net/10045/104351
ISSN: 0887-4417 (Print) | 2380-2057 (Online)
DOI: 10.1080/08874417.2018.1423892
Language: eng
Type: info:eu-repo/semantics/article
Rights: © 2018 International Association for Computer Information Systems
Peer Review: si
Publisher version: https://doi.org/10.1080/08874417.2018.1423892
Appears in Collections:INV - SIRHO - Artículos de Revistas

Files in This Item:
Files in This Item:
File Description SizeFormat 
Thumbnail2020_Nord_etal_JCompInfSyst_final.pdfVersión final (acceso restringido)1,7 MBAdobe PDFOpen    Request a copy


Items in RUA are protected by copyright, with all rights reserved, unless otherwise indicated.