The mediating role of green creativity in the relationship between proactive green innovation, reactive green innovation and the performance of Green product development: A case of Thai sports manufacturing firms

Abstract

The study is carried out to examine the mediating role of green creativity in the relationship between proactive green innovation, reactive green innovation and the performance of Green product development. The study has used the survey-based methodology to achieve the research objectives. The SEM-Pls is used to analyse the data collected from the manufacturing firms in the Thai Sports industry. For the cumulative green activity Some managerial mediations like reimbursement plans, brainstorming competitions and team building are might be good options. Thirdly between the green product development performance and PGI there is an important role of green creativity, as in organizations increment in green creativity also matters a lot. The benefit of green innovations is comprising with lost cost to deal with pollution, the effectiveness and productivity will be high, accountability of law will be less developing the reputation of business and the stakeholder sad customers will provide additional support. For the future research author can use the longitudinal study and can make discussion about differences of the finding in different time period. Secondly the research can conduct a study on different countries and compare the finding with current study. For the future study in conceptual framework human resource practices can also be considered.